Search Engine Optimization

INTRODUCTION

SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Sometimes a site's structure (the relationships between its content) must be altered too. Because of this it is, from a client's perspective, always better to incorporate Search Engine Optimization when a website is being developed than to try and retroactively apply it.

SEO objectives

Increase your search engine presence, rankings, no of visitors and ultimately the sale of your products.Keywords analysis. Objective summarizes the following items

• Generates new traffic and prospects.
• Offers B2B networking opportunities for your business, and
• Strengthens online exposure at a fraction of the cost of traditional advertising

Site Analysis

Long analysis is first done on site, to assess what is needed to best optimize it for the search engines.Based on this analysis the proposal is adjusted to include the necessary work to be done. This may include: design,layout, navigation, colors, background, fonts, images,broken links, meta tags, web copy, html validation, browser and resolution compatibility, loading times, search engine rankings, site statistics and creating error pages.

All of the factors listed above have some influence in attracting search engine spiders and visitors to your site.

If I design the site all these factors are already taken into consideration (which makes it much easier). Anestablished site that's already indexed by the searchengines will need to be thoroughly analyzed for errors before optimization can begin.

Keyword Research

One of the basic steps in search engine optimization is keyword research. Here competitive keywords relating to the site and unique to your domain are found. Keyword research is done to maximize the impact of search engine optimization. When your site ranks well, more relevant
customers come to the site leading to an increase in conversions and hence income for the site. The accurate identification and careful selection of these important keywords and key phrases can literally make or break any web site or online business.

We also recommend the use of combination keywords that are distantly related, common misspelled related terms, service region specific keywords and long variation of keywords.

There are other activities we will do to make you website searchable in all major search engines.

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