Saturday, March 1, 2008

SEARCH ENGINE RANKING

Three month plan for your home page that uses key phrases and assures high rankings in Google primarily, as it is the largest search engine.
The foundation for any successful Internet marketing campaign is high Search Engine Ranking. Media Matrix, a third-party traffic-monitoring firm, reports that over 90% of all Search Engine traffic comes from the major engines. Our SEO service gives your site a better chance to be found when people are searching.
This service enables a client to meet a respectable level of placement within the first three months months.
Maintenance and Follow-up:
We will create a series of descriptions and titles based off the client’s key phrase list that will ensure solid placement within these locations once established. After submission to search engine, we will engage in a process of inclusion verification and follow-up submissions where needed (not to exceed 3 total submits for any search engine or directory).

Performance Reports:
We will summarizes the following items:
• Submitted Date
• 3-month follow-up date
• Final follow-up date
• URL of verified link (when attainable)

Monthy Ranking Reports:
We will provide an document which summarizes the following items:
• The site URL
• Page Number on which rank is achieved
• Rank achieved etc.


To better understand the attention to detail provided in the promotional strategy, it is helpful for you to understand the process. During the course of the promotional campaign, we update you weekly with an email on the progress of your campaign.
Will also include the following tasks:
• Utilizing the best methods of “Net Copywriting” so that your site description persuades web users to visit your site and, more importantly, appeals to the computer logic employed by the engines which influences the sort order of the site’s placement in a query list.
• Modifying, editing, eliminating, and augmenting your suggested keywords, taking advantage of the best use of keywords to direct searches to your website.
• Writing different site descriptions, complete with character and word counts, to allow us to submit the maximum entry that an engine allows.

We are backed by a team of professionals and partnering with more than 2800 webmasters under various categories. Please visit at http://www.weblinkbrokers.com

Tuesday, January 15, 2008

Search Engine Optimization

INTRODUCTION


SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Sometimes a site's structure (the relationships between its content) must be altered too. Because of this it is, from a client's perspective, always better to incorporate Search Engine Optimization when a website is being developed than to try and retroactively apply it.


SEO objectives

Increase your search engine presence, rankings, no of visitors and ultimately the sale of your products.
Keywords analysis. Objective summarizes the following items

  • Generates new traffic and prospects.
  • Offers B2B networking opportunities for your business, and
  • Strengthens online exposure at a fraction of the cost of traditional advertising

Site Analysis

Long analysis is first done on site, to assess what is needed to best optimize it for the search engines.Based on this analysis the proposal is adjusted to include the necessary work to be done. This may include: design,layout, navigation, colors, background, fonts, images,broken links, meta tags, web copy, html validation, browser and resolution compatibility, loading times, search engine rankings, site statistics and creating error pages.

All of the factors listed above have some influence in attracting search engine spiders and visitors to your site.

If I design the site all these factors are already taken into consideration (which makes it much easier). Anestablished site that's already indexed by the searchengines will need to be thoroughly analyzed for errors before optimization can begin.

Keyword Research

One of the basic steps in search engine optimization is keyword research. Here competitive keywords relating to the site and unique to your domain are found. Keyword research is done to maximize the impact of search engine optimization. When your site ranks well, more relevant
customers come to the site leading to an increase in conversions and hence income for the site. The accurate identification and careful selection of these important keywords and key phrases can literally make or break any web site or online business.

We also recommend the use of combination keywords that are distantly related, common misspelled related terms, service region specific keywords and long variation of keywords.


There are other activities we will do to make you website searchable in all major search engines.


We are backed by a team of professionals and partnering with more than 2800 webmasters under various categories. Please visit at http://www.weblinkbrokers.com